OFF-WHITE BRAND EXTENSION
A group project where students were tasked with creating a mock extension of a pre-existing brand. Please enjoy our Off-White mock cosmetics line brand extension.
Disclaimer: The company of Off-White is not monetarily associated with this project, and since our mock creation has launched its own real beauty line.
GROUP ROLES:
CREATIVE DIRECTORS:
KALENA WROBELESKI, SARAH BRAZOFSKY, ETHAN ENGH, LINDSAY SMITH
PRODUCT MOCKUPS:
ETHAN ENGH
CAMPAIGN MOCKUPS:
ETHAN ENGH
ONLINE LAYOUTS:
KALENA WROBELESKI, SARAH BRAZOFSKY
PROMOTIONAL VIDEO:
KALENA WROBELESKI
LAUNCH PARTY PLANNER:
KALENA WROBELESKI
MARKET RESEARCH:
KALENA WROBELESKI
BRAND RESEARCH:
LINDSAY SMITH
MARKETING TIMELINE:
SARAH BRAZOFSKY